JEANGU MACROOY

MUSIC VIDEO

PROBLEM

Create the music video for the Dutch entry of the Eurovision Songcontest 2021 in Rotterdam. The entire Dutch population is going to have an opinion on it, so it better be good. And outstanding. Because Europe is also watching.

SOLUTION

As most of the music videos are just moving wallpaper we led ourselves to be emerged in the lyrics of the song, partly in Sranan Tongo, one of the official languages of Suriname (a former Dutch colony) where he was born and raised. The chorus YU NO MAN BROKO MI (You can’t break me) refers back to afro Caribbean identity, obviously rooted in slavery. By connecting director Kevin Osepa (born and raised in Curacao, Dutch Antilles) to Jeangu Macrooy we felt we could make a statement told from an afro spiritual perspective. We mesmerise the audience with spirituality and mythology, to embark on a journey from rebellion to liberation. The birth of a new age.Shot on Amsterdam’s most iconic locations: the Rijksmuseum, Koninklijk Instituut voor de Tropen and the Koepelkerk.

BIRTH OF A NEW AGE

The video of Birth of a new Age is a story about rebellion and resilience, told from an afro spiritual perspective. Director Kevin Osepa mesmerizes the audience with spirituality and mythology on a journey from rebellion to liberation, symbolized by Jeangu’s baptism, erupting in a powerful, colourful celebration. The celebration of a new age.

CREDITS

Concept & Director: Kevin Osepa | Production Company: Smarthouse | Executive Producer: Danielle Guirguis | Producer: Julia Schmidt | Director of Photography: Jasper Wolf nsc | Editors: Fatih Tura & Maarten Ernest | Colourist: Qianwei Tong for Captcha Rotterdam | Artist Manager: Pieter Perquin | Focus Puller: Rob Van Dam | First Assistant Director: Marjan Lammers | Production coördinator: Felix Dukker | Gaffer: Maarten Rijnbeek | Best Boy: Yoshua Thomassen | Electricians: Joris Hoevenberg, Wesley Spruijt & Gijs Becks | Choreographer: Remy Tilburg | Art director: Melissa Kooijmans for Studio Ricco | Set dresser: Suzanne Koopstra | Set dresser assistant: Esra Copur | Styling: Lissa Brandon | Styling assistant: Madlyn Saswin & Goldie | Koto styling: Dean Grootfaam | Key Hair stylist: Sarah Schaap | Hair Stylist: Nick Kersten | Key Make-up Artist: Kimberley Lau | Make-up Assistant: Marc Roderwijn & Imke Jasmijn | Production Assistants: Noël Oosterhof, Daga Szarlata, Daimy Muti, Zoë Michelle Huveneers, Beatrice Lontani, Tivjenne Kootes, Quincy Lettinck | Data wrangler: Ot Leendertse.

Special thanks to all rental companies! Lighting equipment: Lux & co | Camera equipment: Camalot | Cherry Picker: Peinemann |

PROBLEM

For the Eurovision Song Contest 2020, host country the Netherlands selected Jeangu Macrooy as their representative with the song ‘Grow’. However, the Eurovision Song Contest 2020 was due to the COVID-19 pandemic.

SOLUTION

Eurovision Song Contest tracks come with a reputation. It’s about the only place on earth where you can see a performance of a vampire doing opera on a dubstep beat, a group of monsters playing hardrock, or an eighties revival of Genghis Khan while doing aerobics… whether or not with corresponding music videos. But nothing of this all goes for Jeangu’s track.

GROW

The beautiful subdued track inspired us to make a poetic and cinematic music video, where the general idea evolves around seeing two Jeangu’s: the person he really is and the person he wants to be.

It premiered during Holland’s number one daily news show De Wereld Draait Door. And in a rather spectacular way, by showing the entire music video during the live show. The video jumped immediately to #1 trending on YouTube.

CREDITS

Director: Joe Roberts | DP: Job Kraaijeveld | Prod. Company : Smarthouse | Executive producer: Danielle Guirguis | Producer: Julia Schmidt | Styling: Clyde Semmoh | Hair/Make Up: Kimberley Lau | Edit: Benjamin Putland | VFX: Ot Leendertse | Grading: Qianwei Tong @Captcha Rotterdam

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