We created different assets to target our different target audiences. Fashionistas between 18-35 were served with an Instagram campaign that focussed on the designs and fashion statements from the film. Puck & Hans fans from the first hour (50-80) were targeted on Facebook with the ‘back in the days’ vibe. And documentary & arthouse lovers 45-65 were targeted with a 10 second trailer on both FB and Insta. And of course we created a trailer for cinema’s and Youtube.