PUCK & HANS

FEATURE FILM | CAMPAIGN

MADE IN HOLLAND


THE HIGHEST RATED AVROTROS CLOSE UP DOCUMENTARY WITH OVER 300.000 VIEWS.
​They wrote fashion history. From the mid sixties until the mid nineties Puck & Hans stood at the frontline of the Dutch world of fashion, always one step ahead of other (Dutch) designers. Puck & Hans: Fashion pioneers, partners for life and still an inspiration to the fashion world today. An unexpected retrospective of their work in the Amsterdam Museum is the common thread in this documentary about the life and work of this exceptional wonderfully creative duo.
★★★★ De Volkskrant “Vrolijk portret over een illuster modeduo” – Bor BeekmanHet Parool  ‘Een feelgood documentaire’ - Peter van Brummelen

WINNER LOS ANGELES FASHION FESTIVAL  2020 FINALIST UK FASHION FILM FESTIVAL 2020 FINALIST SARAJEVO FASHION FILM FESTIVALOFFICIAL SELECTION 4K FASHION FILM FESTIVAL  2020

ONLINE

We created different assets to target our different target audiences. Fashionistas between 18-35 were served with an Instagram campaign that focussed on the designs and fashion statements from the film. Puck & Hans fans from the first hour (50-80) were targeted on Facebook with the ‘back in the days’ vibe. And documentary & arthouse lovers 45-65 were targeted with a 10 second trailer on both FB and Insta. And of course we created a trailer for cinema’s and Youtube.

OFFLINE

For the gala premiere at the Netherlands Film Festival, we created a red carpet extraordinaire experience. Our 600 guests - fashionistas, celebrities and actors - were welcomed by drag queens who made sure everybody they took their seats in cinema and in the buses afterwards to the afterparty at the Centraal Museum Utrecht. And of course we created an aftermovie for our beloved event sponsors.

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