RIJKSOVERHEID

COMMERCIAL PRODUCTION

PROBLEM

How to create a long-term campaign for the government to realize the ambitious goals for the Climate Agreement in 2030 if nobody feels responsible and everybody suffers from a ludicrous yet inevitable form of ‘climate change fatigue’?

SOLUTION

Embrace the fact that climate change is old news. We’re way past the question of whether you should do something for the climate, today it’s about what you can do. It may be big, it may be small, easy or laborious, cheap or costly, but everybody does something. What we did? We produced this campaign for KesselsKramer.

IEDEREENDOETWAT.NL

CLIENT RIJKSOVERHEID | AGENCY KESSELSKLRAMER | DIRECTOR ROEL BOORSMA

MORE WORK