TESLA

CAMPAIGN

PROBLEM

Tesla was faced with lots of prejudices about driving electric.

SOLUTION

Drive to believe. We invited non-Tesla drivers from all over Europe to experience its performance, range, safety, charging power and technology. In the Drive to Believe Challenge 4 people changed their current vehicle for a Tesla for one week. And we created 4 films: a public prosecutor from the Netherlands experiences Tesla’s safety, a gallery owner in Berlin experiences its design and technology, a self-proclaimed petrol head in Sweden loves his Porsche but is impressed by its speed and performance and a father of a family of 4 in the UK is charmed by its range.

RESULTS FILM

CLIENT TESLA | DIRECTOR ROEL BOORSMA

MORE WORK