WASTEBOARDS

PROBLEM

How to raise awareness for a new skateboard brand in the hipster world.

SOLUTION

Agency Lemon Scented Tea asked us to create a film that underlines the fact that the decks are entirely made out of ocean plastics. Bottle caps to be exact. We designed an infinity vortex where the ocean, ocean plastics, and its creatures meet the world of the skateboarders. All is one. The campaign was launched on the national day of sustainability and gained a lot of free publicity in lifestyle magazines and even the Jeugdjournaal. The commercial was voted as one of the 10 most influential commercials of 2018 by the advertising trade magazine and online platform Fonk, and was nominated twice at the ADCN advertising award show.

WASTEBOARDS

CLIENT WASTEBOARDS | AGENCY LEMON SCENTED TEA | DIRECTOR TOMMIE GERAEDTS

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